BackSarah De Carvalho MBE | It's A Penalty
Sarah De Carvalho MBE | It's A Penalty
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Sarah De Carvalho MBE | It's A Penalty

Sarah De Carvalho MBE founded the 'It's A Penalty' campaign with the goal of protecting children and vulnerable people from abuse, exploitation and trafficking. The campaign focuses on utilising major sporting events as opportunities to bring about positive change on a global scale. With the huge influx of people travelling to major sporting events around the world, the chances of the vulnerable being at risk increases substantially. However, 'It's A Penalty' seizes these opportunities to gather thousands of people together to be a force for good. The campaign raises awareness about the issues of abuse, exploitation and trafficking, educates people on the signs to look out for and how to report a crime, as well as giving a voice to the victims. Since 2014, 'It's A Penalty' has run its campaign at many major sporting events including the 2014 FIFA World Cup in Brazil, the 2016 Rio Olympics and Paralympics and the Super Bowl LII Atlanta and has been backed by numerous big names in the world of sport. Elise McKenna met up with CEO, Sarah De Carvalho MBE to discuss the story behind the work, explore the impact it has had so far and look ahead to future ambitions. For further information, please visit https://itsapenalty.org